WASHINGTON (AP) — During the 2016 campaign, candidate Donald Trump stood in front of largely white crowds and asked black voters to consider, “What the hell do you have to lose?”
Four years later, the president has a new message for black voters: Look what I’ve delivered.
Trump and his campaign will be launching a new “Black Voices for Trump” outreach initiative in Atlanta on Friday.
According to the campaign, it’s dedicated to “recruiting and activating Black Americans in support of President Trump.” According to advisers, much of that effort will focus on highlighting ways that African Americans have benefited from the Trump economy.
But that prediction is met with skepticism from critics given Trump’s consistently dismal approval rating with black voters, who overwhelmingly disapprove of the job he’s doing.