Rainbow Family Gathering brings boost to Iron River business

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IRON RIVER, WI — Northwest Wisconsin businesses are weighing in on how the Rainbow Family Gathering impacted their numbers.

The week-long event drew in thousands of visitors from all around the country to the Chequamegon-Nicolet National Forest.

Passing through tourist-dependent towns like Iron River to get there, employees at Iron River Foods say they saw a boost in revenue.

Store Manager Patrick Dooley says the group came in frequently during their time in the woods, stocking up on food and other essentials at the local grocery store.

“We haven’t calculated the final numbers yet, but I feel pretty comfortable that we’re up from last year,” Dooley says. “I would say that it basically just added to our business, so it wasn’t anything we couldn’t handle, but it was a good week for us for sure.”

The Iron River Area Chamber of Commerce declined to comment.

Many Rainbow Family members still remain in the area Tuesday to clean up forest grounds.

Gamiel Hall

Gamiel Hall

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