Local company, Duluth Pack was born over 100 years ago and raised in the northern forests of Minnesota.
The creators of the oldest canvas and leather bag pack in the U.S. has deep roots to the outdoors and strive to make improvements to the community and environment daily.
The company did just that this year by holding a month-long effort aimed at planting trees.
Duluth Pack retail store located in the heart of Canal Park wanted to give back to the community in the best way they know how.
"We had an Arbor Day campaign so it was ‘buy a pack, we give back," says Andrea Johnson, Assistant Marketing Manager for Duluth Pack.
For every Duluth Pack handcrafted item purchased in the store or online, the company was able to plant a tree in Minnesota.
Johnson says, "it’s a really great connection for us because outdoors is something our customers really value and same with our employees."
Since the month-long campaign launched in April, the company was able to plant more than 2,300 trees in Cromwell, Minnesota, just west of Duluth. Johnson says, "we had to find what was the right seedling, right location, and the right soil that it’s really going to flourish and that it’s going to be able to be successful."
Duluth Pack officials say they engaged its customers in the importance of planting trees during Arbor Month, and the people of Minnesota reaped the benefit.
Retail Store Assistant Manager, Elizabeth Vaughn says, "we really tried to get the word out that making a purchase of a Duluth Pack bag at this time was going benefit not just you because, hey you got a new Duluth Pack! but you’re helping the community as well."
Johnson says in partnership with the Minnesota DNR and its Future Forest Fund, the promotion allowed the business to plant 23 acres of red maple seedlings. "The dirt was actually tested and found out that red maple was the way to go."
Officials with Duluth Pack says the campaign has helped them engage with the community and individuals to fulfill their mission of maintaining Minnesota’s wilderness areas so that everyone has a place to adventure.
Vaughn says, "obviously trees are something we can all benefit from, whether you’re directly touching the tree or not, just the addition of having that tree where it’s positively impacting you, you standing here right now today. Cause they make air, and they do all kinds of great stuff for us and they provide habitats for animals."
Duluth Pack spokespeople say they do a variety of campaigns each year to help give back to the community and environment.
They say the company will proudly do another Arbor Day campaign in 2019.