DULUTH, MN-- Business at Duluth's Rocky Mountain Chocolate Factory has not been as sweet as usual.
"When we were fully open to our customers, it was pretty slow. We spent a lot of time cleaning and waiting, I guess," said Brittany Rapp, a manager at Rocky Mountain Chocolate Factory.
The Canal Park staple was one of many businesses that struggled without as many tourists during the pandemic.
Visit Duluth is hoping to change that.
On Tuesday, the agency held its annual meeting in which they laid out their tourism strategy heading into this summer.
President of Visit Duluth Anna Tanski, says this year they are hoping to highlight Duluth as a great place to make memories, get outdoors, and social distance.
"We also developed taglines that are intended to be very inclusive and really highlight lake Superior's natural gifts of social distancing. So the tag line is Lake Superior big enough for everyone or also to highlight it is time to make new memories," said Tanski.
Tanski says their data suggests good news heading into this summer as people get ready to travel once again.
"Having been now more than a year into the pandemic, We have some trends and benchmarks we can measure against. But we really do anticipate that there is a lot of pent-up travel demand. And we're ready to take it," said Tanski.
Tanski believes tourism revenue will continue to increase throughout the rest of the year as conference and business travel are expected to pick up even more later this year.