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Duluth flower shops hoping Valentine’s Day makes up lost 2020 revenue

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DULUTH, MN -- After a wilting season in 2020, local flower shops are hoping Valentine's Day will grow their business.

Julie Stabe owns The Rose Man in Duluth, and has been busy preparing for the biggest holiday of her year.

"The phone just rings constantly," Stabe said.

Stabe doesn't mind the chaos one bit, especially after the year her flower shop had in 2020.

"I had to shut down," she said.

From March until June, The Rose Man closed its doors. Stabe said she had more than 20 wedding cancellations and the shop lost thousands of dollars.

The same goes for Saffron & Grey, a flower shop in Duluth's Woodland neighborhood.

"Cancellations, probably under 30 but postponements there has been a ton," said Saffron & Grey employee, Hannah Farnhno.

Saffron & Grey hosted sidewalk sales and curbside pickup to help business during the pandemic, but it wasn't the same.

Even in 2021, both flower shops are still feeling the wrath of COVID-19.

"Greenhouses are still closed in some places so it's harder to get products," said Farnhno.

Both flower shops are hoping this Valentine's Day will make up for lost revenue.

Stabe said her orders have already surpassed 500.

Farnhno said the average person at the flower shops spends around $100.

"It's nicer when they get to come in because then they can get something else or get a candle for their loved ones."

Both shops say this year they've had a huge increase in delivery, getting a lot of out of state orders delivered to loves ones.

The Center for Disease Control (CDC) and Prevention say if you plan on gathering in person, only do so with the people directly in your household. A gathering should be held outside if possible. The agency also recommends that you drop off Valentine's Day gifts or cards instead of an in-person delivery.

For more tips from CDC click here.

Lyanne Valdez

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