BAYFIELD, WI - 2020's tourism numbers show it will be one for the record books.
That's despite Apple Fest, one of Bayfield County's largest events, being canceled due to the pandemic.
Mary Motiff with the Bayfield County Tourism Office credits the county's size, and large amount of publically-owned land for making it easy for visitors to explore, while staying socially distanced.
She said the county's camping industry saw an especially big boom.
"We literally had the best year ever. We had seven record-setting months last year, and I truly believe it is because people were coming here and spending their time getting away from is all," said Motiff.
Motiff said about 30 percent of the area's tourists were first-time visitors, which she said is a good sign for years to come.