SUPERIOR, WI -- One of the oldest forms of hunting has been seeing a surge in popularity in recent years. Bowhunting is on the rise in the Northland.
According to the Wisconsin DNR website, archery tag sales went up by 13,000 between 2015 and 2017.
This comes as rifle permit sales trended downward by almost the exact same figure.
Randy Graber, who owns Custom Archery in Superior says they've had one of their busiest summers on record ahead of the 2020 fall whitetail season.
What's driving bowhunting's rise in popularity? According to Graber it's a mix of factors.
BowFest which takes place annually in Superior, Wisconsin draws hundreds to the area every year for a four-day archery competition.
Graber says while BowFest is great for exposing competitive shooters to the hunting side of archery, it is only a small piece of the puzzle. Social media, according to Graber has played the largest role in bowhunting's recent rise.
We spoke with social media influencer and local hunter David Jones who says that he regularly receives messages from followers that want to try bowhunting after seeing his videos.
While Wisconsin's bowhunting season opened last week, September 19 marks opening weekend for Minnesota's bowhunting season.