SUPERIOR, WI -- From cooking chicken in downtown Duluth to serving it up in Superior, Tony O'Neil knows flavors.
"It's really turned into something really positive," said O'Neil.
O'Neil created Jamrock Cultural Restuarant a year ago after discovering what he said was missing from the Northland.
"I noticed up here in Duluth and Superior there's a lot of Scandinavian dishes," said O'Neil.
He's now serving up Caribbean cuisines with a side of culture.
"The flavoring style that I use and everything that I am doing is completely different from everybody is doing," O'Neil said. "The black community is very small here in Duluth, Minnesota."
O'Neil is hoping to open up people's mindsets while they dine, especially with the current climate.
"I feel like the stereotypes and everything that has come with the negative side of what's been broadcasted isn't really showing the positive side of what we can do and what we do offer and who we are to the community," said O'Neil.
He's doing it all from his yard in Superior. Cars were seen Friday night wrapped around the block waiting on food and good conversation, which he said is what everyone needs right now.
"I think the idea behind what's happening and how supportive different cultures coming together and standing for one cause is completely mind-blowing," said O'Neil.
O'Neil feels like he's making a difference, and the community is responding.
"His cooking is to die for," said one customer, Jona Johnson.
O'Neil hopes this will open up doors for other minority-owned businesses, too.
"There's room for everybody else to eat," O'Neil said.
If you'd like more information about Jamrock Cultural Restuarant, click here.