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WI brewery forced to dump beer if it won’t sell

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SUPERIOR, WI -- A Wisconsin brewery may have to consider dumping their beer if it doesn't sell before it expires.

Tim Nelson, owner of Earth Rider brewing in Superior estimates that he's lost about half his business during Wisconsin's Safer-at-Home order.

He's trying to maintain the business and wants to keep customers coming back so he is offering cans of his brewed beer to-go. The beer comes straight from their taproom and out a plexiglass window to the customers for safety precautions.

Nelson says most of the business that Earth Rider has is the products he can sell to bars and restaurants, and sadly those have been closed due to the coronavirus pandemic.

Because the beer is not selling, Nelson says he expects to have to dump the stuff that is soon to expire.

"We will be destroying a fair amount of beer that is just starting to age out now. We have a lot of beer in kegs that we can't sell anymore," said Nelson.

At Bent Paddle Brewing in Duluth, Co-founder Laura Mullen doesn't think she will have to dump any beer, but the loss of business is really hurting.

"We maneuvered pretty quickly with how much beer we were making. The closures of bars and restaurants are the toughest hit because that's actually 50% of our business," said Mullen.

After speaking with both breweries, they said they are happy that liquor stores were deemed essential because that is helping keep them alive.

Meteorologist Alex Libby

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